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What is a Marketing Funnel

Apr 6

What is a marketing funnel and why should every marketer online create one?

It is a method of marketing that is used to convince potential customers to purchase items from your site. It is a process of selling in which someone visits your blog to find the information they need to help them solve their issue. But, with the help of specific tools, you can learn how to build a relationship with each visitor.


This will allow you to know the wants and needs of every user. This will enable you to give the best information to each customer. If you gain the trust of a visitor, they will be more likely to buy your products. This visitor will then become a client.

Many customers turn into loyal customers over time and are more likely to buy every product on your website. A marketing funnel consists of the different steps of the sales process that will transform a regular website visitor to a loyal customer who wants to purchase everything you can throw at them.


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For any internet marketer, this is the ultimate goal. It is possible to achieve this by constructing a funnel that is well-designed.

You've got your marketing resources to grab people's interest and draw them into the funnel. Once they complete the PERSONAL questionnaire, they are automatically enrolled in into the funnel. I use the word "personal" because no one will ever opt-in to your lead capture for business page. They are looking to become as a leader, not a company.

The lead capture page is where they enter the funnel. When they click the "Sign up now" or the "Enter here" buttons, they will be able to access a whole different world of network marketing.

They are preparing themselves for it and that is the most effective thing. It's their decision. You've not sold them anything, other than your leadership qualities, a mentor, and as someone who can help them increase leads and bring more money into their business.

This is how a standard marketing funnel works:

The "front-end", you can create a free offer that will attract and qualify prospective customers who may be interested in buying your product further in the sales funnel. To get your product for free, join (also known as opt-in), and provide your email address and name. Then you'll include them on your email list.

Now you have those people on your list of email addresses and can send other related offers that they may be interested in.

They will be taken to the page with an offer for a lower price or a trip wire deal immediately after signing up for the free offer. This is the moment they are moving to the "back side" of your funnel.

If the person purchases the lowest priced offer and is accepted, they are taken directly to a similar offer at a more expensive price (commonly known as an Upsell). The person will also be transferred to the next offer when they purchase the same offer at a higher cost. The list could go on and on...

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To find out more, check out this channel for more digital and marketing info.

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