The Sales Funnel For Effective Online Marketing
Since ancient times sales funnels have always been a part of marketing and traditional business. In recent times however, it appears that funnels are getting talked about everywhere on the internet.
Many people want to know more about the marketing concept and how it can be utilized to enhance their online marketing efforts. If you would like to know something more about sales funnels to help you with efficient Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel doesn't necessarily mean a funnel. In this case using the term funnel is to visually and define the process of selling from beginning to its conclusion. Since it has a broad opening for customers who are "Unqualified Prospects" on the top and an even smaller opening for converted sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called those who aren't competent, will be in the middle of the funnel. They may need your product or service but have never been contacted before. You'll have many opportunities and sales later and you'll have people who've purchased your product/service.
The effectiveness of a lead generation funnel is also due to the capability to monitor the activities of your customers throughout the expanded sales process. By using the sales funnel to determine the amount of qualified prospects at each step, you will be able to determine the number of potential customers who are likely to become customers.
A sales funnel will allow you to determine exactly how and where your sales process is failing or working or failing, or if your marketing campaign isn't getting enough potential customers somewhere in the process. This will allow you to decide where you should focus your attention and work to keep sales at a required level, as well as, to fulfill marketing goals. It's used as a method to monitor and control the customers sales process.
The top of the Sales Funnel or Front - End
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most constant testing. You'll discover virtually limitless front-end strategies limited only by your creativity and resources.
The primary purpose of the front end will be to pull in prospective clients and convert them into buyers later in the sales process.
Once a prospective client opts-in to your offer, they become "qualified". This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. It's because they took an action that indicates that they may be interested in purchasing your product or services.
You need to drive targeted traffic on your website, blog or squeeze page in order for your front-end system to function. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts, forum posting and many other sources are among the most effective techniques and sources.
There are a variety of tools that can be used to "qualify prospects who aren't qualified". The most efficient is the squeeze page. You can provide something valuable that is related to your service or product that they can obtain for free or at a drastically reduced price in exchange of their email. Products included include newsletters, video, eBooks, email courses, and other related reports.
It is clear that the front end is where people are attracted to your sales funnel. What about the back-end of your sales funnel?
The Back-End or Bottom of the Funnel
The bottom or back-end of your sales funnel is the place where most profits and sales are generated. This is where you will find your more expensive products. They are usually pertinent to the same niche, but presented in different formats like video or audio live interaction, private consultation.
The main difference concerning the front-end and the back-end is regarding the kind of customer as well as the price of the service or product which is offered.
While it's true that just one percent, or 1-2%, from the total number of people who enter your front end, will be at the back end. This is due to a small few will invest a greater amount of funds.
Products and services that are front-end may be priced at less than $100 however back-end products, services and products typically cost in the 100s and 1000s. This makes the top of the funnel or back-end, the main source for revenue for your Internet business. It is also the most predictable and stable area in the process of selling.
The sales funnel can be as simple or complex as you would like to make it, so long you have the proper resources and creativity.
The following link will give further details on my content marketing strategy. https://sites.google.com/view/about-mintbird-reviews/home
For more information, visit this channel.